Discipleship Covenant

Get Rid of Laziness in your Discipleship Group Once and For All

One of the fastest ways to waste money in marketing is through “hope marketing.” Unfortunately, many businesses have been improperly educated about how to promote a product or service. “Hope marketing” is the practice of advertising a product in a newspaper, magazine, or online and hoping it reaches the desired audience. Devoid of split marketing testing, web copy evaluation, or advertisement analysis, this type of marketing will dissolve an advertising budget faster than an Alka Seltzer in water. Read More
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