One of the fastest ways to waste money in marketing is through “hope marketing.”
Unfortunately, many businesses have been improperly educated about how to promote a product or service.
“Hope marketing” is the practice of advertising a product in a newspaper, magazine, or online and hoping it reaches the desired audience. Devoid of split marketing testing, web copy evaluation, or advertisement analysis, this type of marketing will dissolve an advertising budget faster than an Alka Seltzer in water. Read More
For some, the first meeting of a D-Group can feel pretty awkward. You’ve all met (probably), some may have known each other casually for a little bit, but sometimes that’s the extent of your connection. Today I am going to give you a game plan for those who feel as if they need one.
The first thing that I do is lay out an outline for the year. Three areas of growth are developed around the Bible:
We will read through the F-260 Bible reading plan (Click Here to Download the Plan) and log H.E.A.R. entries each day.
Second, we will memorize the Scriptures associated with each week. They coincide with the daily reading.
Finally, we will read books throughout the year to spark conversation and shape our spiritual development: Growing Up, Firmly Planted (March 2015), and Bearing Fruit (Winter 2015).
During the year, I may interject 2 other books if we have time. Normally we read a biography—this past year I read Spurgeon’s biography— and an applicable book about their current situation. Read More
Here are two major reasons why you aren’t In a Discipleship Group:
Some, if not most, of you haven’t been discipled before, so you don’t know what to do. Since you haven’t seen a group lived out before you, you are confused about the discipleship process.
It could also be that you don’t understand the benefits of the group. A person who has never worked out for an extended period of time will never fully realize the benefits of training. It’s only when you purchase a membership, wake up early, and begin training that you are sold on the benefits of working out. If I go a week without working out, I can tell a difference in my life—I have worked out nearly ever week for 26 years!
Most would say, “I haven’t been there and done that before, so I can’t lead a discipleship group.” When you don’t know what to do, you don’t do anything at all. Ignorance of what to teach and how to lead has paralyzed believers for two millennia. You know more than you think you know. If you are further along the journey than someone else, you can at least lead him or her to where you are. Read More
More books and conferences under the banner of disciple-making are available now than ever before. As a result, believers are contemplating the implications of the Great Commission for their lives. With a better understanding of discipleship come questions of how to replicate the process. One important facet is how many people should be discipled together. The size of your discipleship group should be considered before approaching potential group members.
I have found that the most effective discipleship groups, what we call D-Groups, are gender-exclusive. Men should meet with men, and women should meet with women. Some topics and personal problems should not be discussed in a mixed group. While it is wonderful for couples to study God’s Word and grow spiritually together, the crucial dynamic of a D-Group is compromised when couples are involved, particularly in the areas of transparency and accountability. Read More